Haier’s Diversified Development Strategy

نویسندگان

چکیده

The article mainly starts with the basic theory of modern enterprise strategy and market diversification strategy, studies theoretical achievements expounds research purpose method this chapter. With rapid development current world economy trend internationalization, a relatively unified perfect global analysis model has been gradually established for entire economic environment commodity market. further diversified competition will also quickly become new hot spot in round competition. Haier Group actively trying to develop strategies since early 1990s. company’s products transited products. brought about Group’s turnover growth operating profit maintaining significant year by year. Based on process China, paper briefly, objectively truly summarizes situation business analyzes experience lessons development, constructs SWOT model.

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ژورنال

عنوان ژورنال: SHS web of conferences

سال: 2023

ISSN: ['2261-2424', '2416-5182']

DOI: https://doi.org/10.1051/shsconf/202316303009